Systems thinking applied to a high-friction enterprise workflow — full design lifecycle.
Role
Product Designer
Timeline
2018 — 2019
Platform
Web
Team
Product trio + engineering
−30%Data-entry errors
25%Task efficiency gain
1yrFull lifecycle
The challenge
Dummy content — replace with your real story. Operators were hand-keying data across dense, error-prone screens. Every mistake propagated downstream into billing and reporting.
The approach
Dummy content — replace. Re-architected the information hierarchy around the operator’s actual task sequence, introduced inline validation and smart defaults, and redesigned the highest-traffic flows first for compounding impact.
The outcome
Dummy content — replace. Data-entry errors dropped 30% and task completion got measurably faster across the platform’s core workflows.
