A zero-to-one Applicant Tracking System — web and mobile — serving 300+ global users.
Role
Product Designer
Timeline
2019 — 2021
Platform
Web · iOS · Android
Team
Startup core team, 6 people
48%Conversion lift
300+Global users
0→1Product launch
The challenge
Dummy content — replace with your real story. Recruiters were juggling five tools to run one hiring pipeline. The founding team needed a product that could compete with established ATS players from day one.
The approach
Dummy content — replace. Ran co-creation sprints with recruiters to map the real hiring lifecycle, then designed web and mobile experiences in parallel so the product worked where recruiters actually were — including on the move.
The outcome
Dummy content — replace. The platform launched to 300+ global users and the redesigned application funnel lifted candidate conversion by 48%.
